WombView

Snapshot

Role

Consumer product and positioning lead

Stage

Concept, product framing, and content system

Focus

Upload flow, keepsake output, privacy reassurance, and parent-facing copy

Audience

Expecting parents and families

Problem

Ultrasound images carry a lot of emotion, but they often stay clinical, low-context, and hard to share beautifully. The product needed to respect the moment while making the output feel worth keeping.

Constraints

• The subject is personal, so privacy and tone matter more than novelty.
• The output has to feel warm without overpromising medical meaning.
• The product story needs to explain value quickly to non-technical users.

What I personally did

I shaped the parent-facing product story, mapped the upload-to-keepsake flow, wrote privacy-aware positioning, and built repeatable content angles for pregnancy milestones and shareable family moments.

Product walkthrough

• Parent uploads an ultrasound image.
• The product turns the image into a warmer keepsake presentation.
• The page explains privacy, emotional value, and appropriate use.
• Share and milestone content supports the product around the moment.

Outcome and proof

Public visual proof is limited until the product screen or demo can be shown cleanly. The useful evidence here is the product frame, user moment, constraints, and contribution.

Next proof to add: product screen or short demo.